Personal Branding Photography · Denver

When someone asks for a photo,
you should already have the right one.

Artist photographed in his Denver studio surrounded by his paintings — personal branding photography by Draper Studios

A working image library for people whose face is part of the offer. Enough range to cover a new website, a speaker bio, the next podcast request, and a year of posts — built in one session, and you’ll be directed through every frame of it.

  • ★★★★★ 5.0 from 77 reviews
  • Studio and on location
  • Finals in 48 hours

Collections from $750 8 to 24 finished images

Plan Your Session See collections

Start with a 15-minute call. No pitch — I’ll tell you the smallest collection that does the job.

  • Founders
  • Coaches
  • Consultants
  • Authors
  • Speakers
  • Advisors

What A Library Actually Does

Every image should have a job.

A folder of nice photos isn't a library. A library is a set of images that each do something specific — one that carries a homepage, one warm enough for an About page, one a publisher can print, one with room for a headline across it.

Here's what that looked like for Kait, who needed an author platform standing before her book came out.

Environmental personal branding portrait used as a website homepage image, Denver
Homepage Wider frame, room around her, sets the tone before anyone reads a word.
Warm personal branding portrait used for an About page, Denver personal branding photography
About page Warmer, closer, more open. This is the one that makes people feel they've met her.
Formal author portrait supplied to a publisher, Denver personal branding photographer
Publisher & author bio Formal enough to print, calm enough to sit beside a book jacket.
Standing environmental portrait for speaking and press use, Denver branding photography
Speaking & press Full length, confident posture — what a conference programme or podcast host asks for.

One session. Four different jobs. When her publisher asked, when a podcast asked, when the site went live — she already had the right file, and everything still looked like the same person.

Another way in

Not everyone is starting from nothing.

Amanda's photographs weren't bad. They'd just fallen behind her business — taken for an earlier version of what she does, and every listing post, every mailer, every profile meant reaching for the same file again.

She didn't need a headshot. She needed a supply: a small gallery she could actually draw from, feeding a website, her social channels and print materials, built in one afternoon.

Realtor photographed full length in a styled living room — personal branding photography in Denver

Full length, on location. The frame that carries a homepage or an About page, with the room doing some of the talking.

Mid-length brand portrait of a Denver realtor photographed on location

Closer, same setting. Social, listing posts, a profile photo that doesn't look like everyone else's.

Studio brand portrait in a second outfit — Draper Studios Denver

Second look, clean background. Drops onto any layout later — print, press, a bio, anything you can't predict yet.

That's the more common version of this. Most people don't arrive with nothing. They arrive with one photograph that's been doing too much work for too long.

Recent Sessions

Somewhere in here is someone
who does what you do.

Founders, artists, advisors, authors, agents and consultants — photographed in offices, studios, homes and on the street. Different people, different rooms, the same direction behind the camera.

Who You'll Be Working With

Four versions of yourself in two hours. That's a directing problem.

Matt Draper, Denver personal branding photographer, former director and audition coach

Matt Draper Photographer · Director · Former audition coach

A brand session asks something a headshot never does. Warm and open for the About page. Composed and credible for the speaker bio. Relaxed for social. Same person, same afternoon, three genuinely different registers — and all of them have to look like you rather than like someone doing an impression of a confident business owner.

Most people can hold one expression for one photo. Holding four, on purpose, without any of them tipping into performance, is hard. It's the reason brand shoots so often produce four good photos of the same expression.

Before Denver, I spent fifteen years in Los Angeles coaching auditions and directing scenes — work that is almost entirely about getting a real person to shift register on cue and stay believable doing it. That's the same problem, and it's what I'm actually doing while the camera is up.

My job isn't to make you perform for the camera. It's to create the conditions where something real can happen in front of it.

You don't have to arrive knowing how to do any of this. Almost nobody does. We plan the looks in advance, I direct every frame, and you'll see the images as we go — so you're never guessing whether it's working.

  • 15 yearsDirecting actors and coaching auditions in Los Angeles
  • Planned before the dayWe agree the looks, wardrobe, and where each image will live
  • Photographed by meEvery session, personally — never handed to an associate

Reviews

Two hours is a long time to feel self-conscious.

A headshot is over before you've settled. A brand session isn't — several outfits, a few locations, and a lot of being looked at. So the comfort comes up first. What comes up afterward is different: having enough images, and having the right one already there.

★★★★★ 5.0 from 77 Google reviews · not one below five stars
“Matt made the entire experience very comfy for someone who is normally awkward in front of the camera. We also made time for multiple outfits, different backgrounds, etc. so that my final portfolio was something I felt confident in picking and like I had so much choice.”

Kait S.

Author · book jacket and speaking

“I needed an update to my personal branding photos for my real estate business. He really cared about what I was looking for, so he was able to bring my vision to life and went beyond my expectations. I really love the ability to always have the photos available in my gallery as I need them.”

Amanda B.

Real estate · website and marketing

“He was professional, warm, and has a great location for a variety of settings. He was a dream to work with and we got our photos back the next day. Not sure if that's typical, but that was our experience.”

Sierrah P.

Myra · founders and team

Personal Branding Sessions

Start with what you actually need.

You don't have to build an entire image library at once. Choose the session that fits where your business is now.

A focused update

Personal Branding Session

$425

For the professional who needs more range than a headshot, without producing an entire brand library.

  • Up to 60 minutes
  • Up to two wardrobe looks
  • Studio, downstairs, or immediately outdoors
  • One fully retouched image included
  • Same-day private proof gallery
  • Final image delivered within 48 hours

Additional retouched images are $50 each.

Plan Your Session

Your complete image library

Brand Story

$1,150

For the professional who needs a deeper, more versatile collection for a website, speaking, press, campaigns, and ongoing content.

  • Planning call before the session
  • Up to two hours
  • Multiple wardrobe looks and setups
  • Studio and one nearby location
  • 15 fully retouched images
  • 30–40 additional color-corrected images
  • Headshot, mid-length, environmental, and wider frames
  • Same-day private proof gallery
  • Final images delivered within 48 hours
Plan Your Brand Story

Make It Yours

Add only what you need.

Start with the session that fits. If your photographs need another setting or greater variety, build outward from there.

Additional Images

$50 each

Add any additional photographs you love from your private proof gallery. Each image is fully retouched and delivered in high-resolution and web-ready formats.

Available-Light Location

+$150

Add one separate location within 10 driving miles of the studio, using the existing light and environment. Includes up to 30 additional minutes.

Location With Lighting

+$250

Add one separate location within 10 driving miles when a complete professional lighting setup is needed. Includes setup and up to 30 additional minutes.

Areas inside the studio building, downstairs, and immediately outside the studio are already included and do not require a location addition.

Included with every session

Wardrobe guidance Complete direction Natural retouching High-resolution files Web-ready files Business usage rights

More than one person

Three matched company headshots photographed in one session — Draper Studios, Denver

Three people, one standard. Individual portraits that still read as the same company.

Two founders, and a company nobody had heard of yet.

Myra was new. A website and marketing materials were the stated need — but the real problem was that nobody knew who they were, and for a young company the founders' faces are most of the credibility available.

One planned session covered it: individual portraits for bios and LinkedIn, a polished group portrait for the About page, founder portraits for press and speaking, an outdoor frame of the two of them, and a relaxed branded image for recruiting.


Sessions for more than one person are quoted rather than sold as a collection — based on how many individual portraits you need and how many images you want of the group. For a whole company, that's a team session instead.

Two company founders photographed together on location in Denver — brand photography by Draper Studios

The founders, outdoors — the frame that carries an About page or a press request.

Before You Book

Questions people actually ask.

How is this different from just booking a headshot session?

A headshot session answers one question: what do you look like. It's thirty to sixty minutes, one or two looks, and you leave with a small number of images of your face.

A brand session answers a different question: what do you look like doing what you do — and it has to answer it several ways at once, because a homepage, a speaker bio, a podcast request, and a month of posts all need different images. That means more time, more outfits, more than one setting, and planning before the day about where each image is going to live.

If all you need is a current headshot, book the headshot session — it's the right call and it costs less. This page is for when one image isn't enough.

I'm not photogenic. I genuinely hate having my picture taken.

Most of the people who book this say some version of that sentence in the first five minutes.

Almost nobody who dislikes photographs has actually been photographed well. They've been caught at events, shot on phones, or told to smile by someone who then said nothing else for twenty minutes. Being directed is a different experience — you'll know what to do with your hands, your weight, and your eyes, and you'll see the images on screen as we go, so you're never left wondering whether it's working.

What do I wear? This is the part I'm dreading.

You'll get a wardrobe guide when you book, and we'll go through your actual pieces on the planning call — send photos, I'll tell you what works.

The short version: bring more than you think you need, in a range from most formal to most relaxed. Solids photograph better than patterns. Fit matters far more than price. And each outfit should belong somewhere specific — one you'd wear on stage, one you'd wear to a client meeting, one you'd actually wear on a Tuesday. That range is what makes the images look like a library instead of a set.

Studio, or somewhere else?

Depends on the job each image has to do. Studio is cleaner and easier to control, and studio images drop onto any background later — better for headshots, press requests, and anything you can't predict the use of. Location gives context: your office, a workspace, somewhere that says something about the work.

Most Library and Story sessions use both. We decide on the planning call, and I'll scout the location if it's one I don't know.

Do I need hair and makeup?

It's not required. But it makes a bigger difference here than it does for a single headshot, mostly because it has to hold up across two or three hours and several changes. I can recommend people I work with regularly and you'd book them directly.

Most clients add it for a Library or Story session and skip it for a Refresh.

How does booking work, and when do I get the images?

Start with a fifteen-minute call — we'll work out which collection actually fits and put a date on the calendar. A 50% retainer reserves it; the balance is due the day of the session. Two to three weeks out is typical, and further ahead if you're working toward a launch date.

You'll get a private proof gallery the same day as the shoot. Your finished images arrive within 48 hours of your selections, and the content gallery comes with them.

Can I use the images anywhere I want?

Yes — your website, social, press, a book jacket, speaking submissions, paid ads, anything for your own business and marketing. No licensing fees, no time limit, no per-use charge.

Two small asks: don't heavily filter them in ways that change how you look, and if a publication asks for a photo credit, it's Draper Studios.

Most people book this a little later than they should have.

The site is already half-built. The book has a release date. The talk got confirmed. That's usually when the search starts — and by then the photos are the thing holding everything else up.

If any of that is on your calendar for the next few months, the call is worth having now. Fifteen minutes, no pitch. I'll tell you the smallest collection that gets it done, and if a headshot session would actually cover it, I'll tell you that too.

Draper Studios · Downtown Denver studio, and on location across the metro · 5.0 from 77 Google reviews

Go deeper

If you want the long version of all this, I wrote it out: what founders, authors and experts actually need — including one session broken into the four separate jobs it had to cover.