What to Wear for Headshots & Personal Branding Photos
The right outfit can elevate your photos from decent to powerful.
Whether you're coming in for a quick headshot or a full personal branding session, here’s how to choose outfits that photograph beautifully—and feel like you.
General Guidelines
Solid colors work best. They keep the focus on you. Avoid loud patterns, stripes, and logos unless they’re part of your brand.
Fitted over flowy. Baggy clothing can look sloppy on camera. Choose pieces that fit well and flatter your shape.
Neutrals + rich tones photograph best. Think charcoal, navy, forest green, burgundy, off-white, or warm earth tones.
Avoid neon or super bright colors. These can cast color onto your skin or distract from your expression.
Layers add depth. A blazer, jacket, or light scarf adds dimension to your look.
What to Wear for a Professional Headshot
This is your go-to image for LinkedIn, company websites, or press releases. Aim for something clean, polished, and timeless.
A tailored blazer or fitted blouse works great.
Keep jewelry simple and minimal.
Make sure your clothes are wrinkle-free and lint-free.
Bring one backup shirt or jacket in case of spills or last-minute changes.
🟦 Recommended colors: Navy, black, gray, deep green, muted jewel tones
🔧 Avoid: Overly trendy pieces, heavy makeup, or super casual shirts
What to Wear for Personal Branding
These sessions are all about variety and storytelling. Think in terms of “outfit categories” that reflect your brand:
Professional Look – Clean, tailored, confident
Casual Look – Approachable, friendly (sweater, rolled sleeves, etc.)
Creative/Signature Look – Something unique to your personality (hat, bold jewelry, favorite jacket)
💡 Pro Tip: Stick with a color palette that works across all your outfits so the final set feels cohesive.
What to Wear for Dating Profile or Casual Portraits
This is your chance to show your personality and approachability.
Think about where you’ll be using the photo—dating apps, social media, etc.
Fitted denim, button-downs, simple dresses, or a favorite tee with a jacket all work well.
Go for a balance between “put together” and “you didn’t try too hard.”
🎨 Good colors: Soft blues, earth tones, charcoal, off-white, blush
🙅♂️ Skip: Oversized clothing, over-accessorizing, or anything uncomfortable
Seasonal Tips (Denver-Specific)
Summer: Lighter fabrics that breathe, but avoid sheer. Denver sun is intense—bring powder to reduce shine.
Fall/Winter: Layers look great—coats, scarves, or textured fabrics like wool or leather can add visual interest.
Spring: Avoid overly pastel tones if you’re shooting downtown; they can wash out. Jewel tones pop nicely against urban backdrops.
For All Genders + Identities
Everyone wants to look and feel good in their photos. These tips apply no matter your style:
Choose clothes you’d wear to a confident version of your best day
Make sure pieces fit well in the shoulders, sleeves, and waist
Bring 1–2 options per look—we can help you choose what works best in the moment
Feel free to express your identity through color, accessories, or styling
✅ Quick Checklist
Try everything on ahead of time
Iron or steam your clothes the day before
Bring backup options
Stick to solid colors or light patterns
Keep makeup natural and camera-ready
Groom facial hair / hair as needed
Avoid logos and anything overly trendy unless it’s you.
Want More Help Choosing Outfits?
You’ll get a prep guide when you book, and I’m always happy to help with outfit choices. If you're unsure, bring a few options and we’ll decide together.
Matt is an incredible talent! Their eye for detail, creativity, and ability to capture perfect moments made for stunning photos. They made the entire process easy and enjoyable, delivering high-quality images I’ll cherish forever. Highly recommend!
Want More Help Choosing Outfits?
You’ll get a prep guide when you book, and I’m always happy to help with outfit choices.
If you're unsure, bring a few options and we’ll decide together.